Project Background
When Canada Watch House (CWH) was ready to take its vision for luxury timepiece retail online, FLNT was brought in to build the full digital foundation.
We helped launch the brand’s online presence, designing and developing the Shopify store, implementing analytics and tracking systems, and managing all paid acquisition and targeting strategies. Since launch, CWH has remained one of FLNT’s longest-running clients — with ongoing campaign management, optimization, and e-commerce support driving consistent growth year after year.
We helped bring Canada Watch House to life online — developing their e-commerce platform, launching paid media, and managing growth through data-driven campaigns that continue to scale today.
Objectives
Develop the E-Commerce Platform: Build a modern, conversion-optimized Shopify store to showcase high-end watches.
Launch Paid Acquisition: Create Meta Ads campaigns focused on awareness, retargeting, and purchase conversion.
Leverage Data for Growth: Use store analytics and campaign data to refine targeting and improve return on ad spend.
Support Long-Term Scaling: Maintain site performance and campaign efficiency through continual optimization.
Key Features Delivered
Shopify Development: Designed and launched a fully responsive, conversion-focused online storefront.
Performance Marketing: Built and managed Meta ad funnels that balanced awareness with direct-response sales.
Analytics & Tracking: Installed and maintained advanced pixel tracking, attribution, and performance dashboards.
Data-Driven Optimization: Used insights from store and ad performance to refine audiences and improve efficiency.
Ongoing Partnership: Continuous collaboration on paid strategy, site updates, and growth planning over multiple years.
Our Approach
Discovery Phase:
Audited market competitors and defined the digital roadmap for CWH’s entry into luxury e-commerce.
Collaborated with the founders to align technical development with business goals and brand positioning.
Development Phase:
E-Commerce Build: Created a clean, high-end shopping experience optimized for mobile and conversion.
Tracking & Setup: Integrated analytics, event tracking, and pixel infrastructure to capture actionable data.
Launch Campaigns: Developed and executed Meta ad funnels targeting Canadian luxury buyers and watch enthusiasts.
Growth Phase:
Ad Scaling: Expanded campaigns based on product performance and audience insights.
Site Optimization: Implemented design updates and UX refinements to improve conversion rates.
Cross-Channel Insights: Coordinated paid media performance with organic engagement to identify new opportunities.
Results
Successful Launch: Helped establish CWH’s digital presence and e-commerce operations from day one.
Sustained Growth: Delivered year-over-year increases in traffic, sales, and ad efficiency.
Optimized Store Performance: Maintained site speed, conversion, and scalability through ongoing updates.
Long-Term Partnership: CWH remains one of FLNT’s longest-standing clients — a continuing collaboration built on performance and trust.