Project Background
PEG — formerly Peg Perego Canada — is a premium child and baby lifestyle brand offering strollers, car seats, high chairs and ride-on vehicles known for craftsmanship, safety, and design.
For years, PEG has trusted FLNT to manage its Canadian digital presence — from creative production and community growth to paid performance and influencer-driven campaigns. When the brand underwent a recent global rebrand, FLNT remained the Canadian partner responsible for continuing momentum and ensuring all content aligned with PEG’s refreshed identity.
FLNT Digital has partnered with PEG for several years to lead their Canadian social and paid strategy — producing original content, managing national Meta campaigns, and building a strong online community through authentic, family-focused storytelling. Our work continues to evolve as PEG transitions into its new global brand identity.
Objectives
Build and sustain PEG’s Canadian presence through consistent, authentic storytelling.
Create original photo, video, and graphic content that celebrates real family experiences.
Manage national Meta campaigns to drive awareness, engagement, and sales.
Leverage UGC and influencer partnerships to strengthen brand trust and relatability.
Support a smooth transition into PEG’s new global branding across Canadian channels.
Key Features Delivered
Multi-year national Meta account management and optimization.
Ongoing original photo, video, and graphic production.
UGC and influencer-led campaigns showcasing real families using PEG products.
Giveaway management, community contests, and seasonal product launches.
Event coverage and real-time social storytelling for activations and trade shows.
Our Approach
Discovery & Strategy:
Conducted comprehensive audits of PEG’s paid and organic performance.
Established annual content and campaign calendars built around key sales cycles.
Developed tone, creative direction, and visual consistency across all channels.
Content & Campaign Execution:
Directed and produced monthly photo and video shoots featuring PEG products in use.
Designed Meta-optimized creative for both paid and organic placement.
Activated UGC and influencer partnerships to create authentic, relatable content.
Ongoing Optimization:
Managed full national ad spend and creative testing.
Coordinated social giveaways and cross-platform campaigns to grow community reach.
Adapted creative output to align with PEG’s new global brand standards.
Results
+82% increase in engagement across Meta platforms within 60 days of major campaign launches.
Sustained year-over-year growth in community size and engagement quality.
Strengthened PEG’s positioning as a trusted, premium family lifestyle brand in Canada.
Seamless creative adaptation and performance continuity during the global rebrand rollout.