Project Background
TugoTV, a division of Tugo Media, is a streaming platform dedicated to faith-based and family-friendly entertainment. As they prepared to launch, they needed a modern website, cohesive organic social strategy, and digital systems that would introduce the brand to audiences while supporting user acquisition for the new app.
FLNT partnered with TugoTV to lead web design, development, and organic content strategy — delivering a full-scale digital rollout that positioned the brand for sustainable growth.
We helped TugoTV bring their streaming platform to market — building the website, establishing their organic social strategy, and creating a digital foundation for launch and long-term growth.
Objectives
Launch a Modern Website: Design and build a fast, visually engaging site to showcase TugoTV’s mission and app features.
Establish Organic Social Strategy: Develop and manage TugoTV’s content structure and posting framework to grow awareness.
Support Brand Launch: Create a cohesive presence across web and social that communicates the brand’s purpose and value.
Set Growth Foundations: Implement analytics, SEO structure, and social systems that can scale as the platform expands.
Key Features Delivered
Custom Website Design: Built a responsive, high-performance site optimized for mobile and app integration.
SEO & Infrastructure Setup: Implemented metadata, structured content, and analytics for early search traction.
Organic Social Management: Designed and executed the launch content plan across TugoTV’s social channels.
Audience Development: Defined voice, tone, and category pillars for long-term social consistency.
Collaborative Launch Support: Partnered with Tugo Media’s internal creative team to align messaging across all digital touchpoints.
Our Approach
Discovery Phase:
Worked closely with Tugo Media to clarify TugoTV’s positioning and content offering.
Analyzed audience segments and competitive streaming brands to define visual and messaging direction.
Development Phase:
Website Build: Designed and developed a custom site focused on clarity, speed, and conversion — optimized for both desktop and mobile experiences.
Analytics Setup: Installed tracking tools and event measurement to monitor on-site engagement and audience flow.
Organic Social Framework: Built a content structure focused on storytelling, platform education, and faith-based engagement.
Launch Phase:
Content Rollout: Coordinated website launch with social activations and community engagement.
Brand Consistency: Aligned tone, visuals, and messaging across all social platforms and marketing channels.
Ongoing Support: Provided post-launch optimization and data reporting to guide content direction.
Results
Successful Launch: Introduced TugoTV to the market with a cohesive, professional online presence across web and social.
Increased Visibility: Drove strong early engagement through consistent posting and platform storytelling.
Optimized User Experience: Delivered a fast, scalable website built to support app growth and SEO visibility.
Sustainable Systems: Established frameworks for organic content planning and analytics that continue to drive brand growth.