Project Background
Women in Payments (WIP) is a global organization empowering women in payments, fintech, and banking. Through annual symposiums and leadership programs across North America, Europe, and Asia-Pacific, WIP connects thousands of professionals across the industry.
FLNT partnered with WIP to enhance their LinkedIn presence, streamline email marketing workflows, and support paid media campaigns that amplified event visibility, membership engagement, and global brand awareness.
We partnered with Women in Payments to strengthen their global presence through LinkedIn content strategy, email campaign management, and targeted paid media that boosted engagement and event participation.
Objectives
Strengthen LinkedIn Presence: Improve consistency, creative quality, and engagement across WIP’s global audience.
Increase Event Registrations: Drive visibility and attendance for international symposiums through organic and paid campaigns.
Enhance Email Performance: Build more efficient workflows and audience segmentation for better open and click-through rates.
Unify Messaging: Create a cohesive content strategy that reflected WIP’s leadership role in fintech and payments worldwide.
Key Features Delivered
LinkedIn Content Management: Planned and executed monthly calendars of thought leadership, event promotion, and community storytelling.
Email Campaign Management: Designed and deployed branded campaigns to announce events, celebrate milestones, and maintain member engagement.
LinkedIn Ads: Supported paid campaigns focused on event awareness and professional audience targeting.
Creative Asset Production: Developed polished visuals and copy optimized for WIP’s professional brand identity.
Performance Insights: Delivered analytics and reporting dashboards to guide content and campaign optimization.
Our Approach
Discovery Phase:
Collaborated with WIP’s marketing team to identify growth opportunities across LinkedIn and email channels.
Reviewed past campaign performance to define success benchmarks and uncover audience trends.
Strategy & Development Phase:
LinkedIn Strategy: Built a structured, ongoing content plan that aligned brand storytelling with event timelines.
Email Framework: Developed segmented campaign flows for symposium announcements, reminders, and post-event engagement.
Creative Direction: Produced cohesive visual and written content consistent with WIP’s brand guidelines.
Implementation Phase:
Organic Content Execution: Managed day-to-day posting, engagement, and performance tracking on LinkedIn.
Email Campaigns: Designed and launched targeted sends through WIP’s CRM, optimizing timing and deliverability.
Ongoing Optimization: Used post analytics and campaign data to refine strategy, messaging, and content frequency.
Results
Increased LinkedIn Engagement: Significant growth in reach, impressions, and audience interactions across organic content.
Event Awareness Lift: Boosted visibility and registration activity for multiple international symposiums.
Improved Email Performance: Enhanced segmentation and creative consistency, resulting in stronger open and click-through rates.
Unified Brand Voice: Created a consistent, professional online presence aligned across all communication channels.